Itinerary No. 1

Wine is nature

Nature is at the base of wine: from the roots to the grape, its precious fruit, in centuries the grapevine spread out all over the world, adapting itself to the territories and to the human hand.

In Italy there are more than 350 vine varieties, vitigni in Italianthat represent a huge patrimony within the national wine sector.


Terreno argilloso EN clayey soil
Pinot nero profumo EN Pinot noir scent
Infiorescenze EN inflorescences
Tessitura EN soil texture
Invaiatura EN
Terreno limoso EN silty soil
Grappolo d'uva EN grapes bunch
Terreno ciottoloso EN stony ground

Grapes records

The native and local varieties are those widespread and cultivated in the same area where they were born (or were planted). Given that they are unique in their biological and organoleptic characteristics, they constitute a great heritage that has no equal in the world.

The international varieties are those that, despite having precise origins, have spread and are cultivated all over the world thanks to the ability to adapt to various types of climate and soil.

Itinerary No. 2

Wine is territory

Italian territories are places full of possibilities: from the Po Valley to the sunny coasts of the Mediterranean Sea, from the Tuscan hills to the steep valleys of Valle d'Aosta and Trentino-South Tyrol, every region has distinctive features therefore each wine is an unique product.

Friuli 2017 Rosso vs bianco EN red vs white
Produzione vini DOP Italia 2017 EN wine production
Neive EN
Produzione regioni Italia 2017 EN production Italian regions
% vini da tavola Italia 2017 EN table wine Italy
Vitigni Calabria EN vine varieties
Veneto 2017 Rosso vs bianco EN Red vs white
Produzione vino Lombardia 2017 EN wine production

Regions records

623.816 hectares

equal to 5% of the entire Italian agricultural area. The region with the most vineyards area is Sicily (107.129 hectares in 2017), while the one with the lowest vineyard area is Aosta Valley (447 hectares in 2017)

61.918.875 grapes quintals

equal to an average yield of 99 quintals/hectare. The region with the highest yield is Apulia (13.268.320 quintals in 2017), while the one with the lowest yield is Valle D'Aosta (14.000 quintals in 2017)

43.829.356 hectoliters of wine

equal to an average yield of 70 hectoliters/hectare. The region with the highest yield is Emilia-Romagna (109 hectoliters / hectare in 2017), while the one with the lowest yield is Sardinia (18 hectoliters/hectare in 2017)

Itinerary No. 3

Wine is technology

Wine is an old as much simple beverage: some grapes, a bit of yeast and the patience of waiting for several weeks. The process of wine-making, traditional or technology advandced, masks the intelligence of the human being who knows how to transform grape in wine, in the many typologies we know.

Vino rosato EN rose wine
Bottiglia borgognona borgognotta EN Burgundy bottle
Dimensioni bottiglie EN bottles sizes
Balthazar EN
Composizione vino EN wine composition
Melchior EN
Tappo multipezzo EN
Vino frizzante EN semi sparkling wine

Itinerary No. 4

Wine is classification

In Italy, 70% of the wine is identified under the appellation DOCG, DOC or IGT. These are three levels of classification useful for every consumer in order to link a product to a specific geographical territory, with unique natural and traditional peculiarities.

Franciacorta Rosato EN
Espressioni tannino EN tannin expressions
Sottozona EN subzone
Vernaccia EN
Spumanti rossi EN red sparkling wines
Classificazione armonizzata EN armonized classification
Storico EN

Wines records

How to extricate yourself in the crowded panorama of the Designations of Origin? In 2018 there are as many as 408, respectively 74 with DOCG appellation and 334 with DOC appellation. The wine records can accompany you on this journey: in them, you will not only find the main specifications of the production protocols, but also many curiosities and information.

The DOCG appellation means Controlled and Guaranteed Designation of Origin. It identifies quality wines, with typical characteristics derived from natural, human and historical factors, that in the years acquired reputation and commercial value, both in the country and abroad.

The DOC appellation, which means Controlled Designation of Origin, is reserved for quality wines with qualitative characteristics similar to the DOCG but responding to less stringent production rules and, therefore, less characterized under the natural, human and historical aspect.

Itinerary No. 5

Wine is tasting

Tasting is like exploring a new reality every time; on one side of the glass we are there, with personal feelings and memories, on the other side there is an extended and varied world, made of nature, tradition, production techniques and much more. It is a fascinating and endless experience.

Rosso rubino EN Ruby red
Esperienza olfattiva EN olfactory experience
Sapido EN Sapid
Etichetta vino IGT EN wine label
Rosso granato EN Garnet red
Temperatura servizio rossi EN red wines service temperature
Rosa salmone EN salmon rosé
Giallo dorato EN golden yellow
Happy wine!