Itinerary No. 1

Wine is nature

Nature is at the base of wine: from the roots to the grape, its precious fruit, in centuries the grapevine spread out all over the world, adapting itself to the territories and to the human hand.

In Italy there are more than 350 vine varieties, vitigni in Italianthat represent a huge patrimony within the national wine sector.


Profumo Gewurztraminer EN scent
Fioritura EN blossoming
Infiorescenze EN inflorescences
Sviluppo frutti EN grapes growth
Muller Thurgau EN
Profumo Cabernet EN Cabernet scent
Invaiatura EN
Grappolo d'uva EN grapes bunch

Grapes records

The native and local varieties are those widespread and cultivated in the same area where they were born (or were planted). Given that they are unique in their biological and organoleptic characteristics, they constitute a great heritage that has no equal in the world.

The international varieties are those that, despite having precise origins, have spread and are cultivated all over the world thanks to the ability to adapt to various types of climate and soil.

Itinerary No. 2

Wine is territory

Italian territories are places full of possibilities: from the Po Valley to the sunny coasts of the Mediterranean Sea, from the Tuscan hills to the steep valleys of Valle d'Aosta and Trentino-South Tyrol, every region has distinctive features therefore each wine is an unique product.

Vitigni Trentino EN grapes varieties
Regioni A 2017 Rosso vs Bianco EN
Liguria 2017 Rosso vs bianco EN red vs white
Vitigni Calabria EN vine varieties
La Morra EN
Superficie vitata Marche EN vineyard area
Puglia 2017 Rosso vs Bianco EN red vs white
Vitigni Toscana EN vine varieties

Regions records

623.816 hectares

equal to 5% of the entire Italian agricultural area. The region with the most vineyards area is Sicily (107.129 hectares in 2017), while the one with the lowest vineyard area is Aosta Valley (447 hectares in 2017)

61.918.875 grapes quintals

equal to an average yield of 99 quintals/hectare. The region with the highest yield is Apulia (13.268.320 quintals in 2017), while the one with the lowest yield is Valle D'Aosta (14.000 quintals in 2017)

43.829.356 hectoliters of wine

equal to an average yield of 70 hectoliters/hectare. The region with the highest yield is Emilia-Romagna (109 hectoliters / hectare in 2017), while the one with the lowest yield is Sardinia (18 hectoliters/hectare in 2017)

Itinerary No. 3

Wine is technology

Wine is an old as much simple beverage: some grapes, a bit of yeast and the patience of waiting for several weeks. The process of wine-making, traditional or technology advandced, masks the intelligence of the human being who knows how to transform grape in wine, in the many typologies we know.

Fermentazione alcolica EN alcoholic fermentation
Vino fermo EN still wine
Fermentazione malolattica EN Malolactic fermentation
Magnum EN
Vino bianco EN white wine
Bottiglia borgognona borgognotta EN Burgundy bottle
Da uva a vino EN from grapes to wine
Forma bottiglie 2 EN Bottles shape

Itinerary No. 4

Wine is classification

In Italy, 70% of the wine is identified under the appellation DOCG, DOC or IGT. These are three levels of classification useful for every consumer in order to link a product to a specific geographical territory, with unique natural and traditional peculiarities.

Recioto EN
Prosecco EN
Classificazione italia europa EN Italian European classification
Sciacchetrà sciac-tra EN
Vino passito secco EN dry passito
Adige EN
Espressioni di Barbera EN Barbera expressions

Wines records

How to extricate yourself in the crowded panorama of the Designations of Origin? In 2018 there are as many as 408, respectively 74 with DOCG appellation and 334 with DOC appellation. The wine records can accompany you on this journey: in them, you will not only find the main specifications of the production protocols, but also many curiosities and information.

The DOCG appellation means Controlled and Guaranteed Designation of Origin. It identifies quality wines, with typical characteristics derived from natural, human and historical factors, that in the years acquired reputation and commercial value, both in the country and abroad.

The DOC appellation, which means Controlled Designation of Origin, is reserved for quality wines with qualitative characteristics similar to the DOCG but responding to less stringent production rules and, therefore, less characterized under the natural, human and historical aspect.

Itinerary No. 5

Wine is tasting

Tasting is like exploring a new reality every time; on one side of the glass we are there, with personal feelings and memories, on the other side there is an extended and varied world, made of nature, tradition, production techniques and much more. It is a fascinating and endless experience.

Etichetta vino IGT EN wine label
Esperienza visiva EN visual experience
Vino floreale EN floral wine
Esperienza olfattiva EN olfactory experience
Rosso porpora EN Purple red
Etichetta vino tavola EN table wine label
Rosso rubino EN Ruby red
Profumo agrumi EN Aromas citrus fruits
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Happy wine!