Marzemino, a local black grapes variety, is grown in Lombardy, Trentino-Alto Adige and Veneto. Especially in Vallagarina, in the areas around the towns of di Isera, Rovereto and Volano, it has found its ideal habitat, so much so that, at the local level, it represents an important economic resource.

Its far origins are debated and still obscure. Some scholars say that comes directly from Asia and was brought to Italy through commercial exchanges. Others say that it was introduced during the Venetian domination, in 1500, thanks to a group of soldiers from a Balkan village, called “Marzmin”, and who would have settled on site and started its cultivation.

His fame has increased in recent centuries thanks to a quote contained in Mozart's Don Giovanni: “Pour the wine! Excellent Marzemino”.